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The ‘Regional Nature Park’ trademark is composed of a figurative emblem and a denomination specific to each Park and designed according to a national graphic charter (*).
It is a collective trademark registered at the INPI (**) by the Ministry for the Environment, who is the owner.
The classification of an area as a Regional Nature Park gives the authorisation to the management organization of the Park to use the trademark to identify its area and valorise its actions (see page 21).
The use of the trademark is granted to the management organization of the Regional Nature Park, which is the guarantor.
(*) The trademarkd of a Regional Nature Park is composed of three elements: an oval containing a star with eight branches, symbolizing the open spaces which are the Regional Nature Parks, and a specific symbol (related to nature, landscape, culture, etc.) identifying the area of the Park , the name of the Regional Nature Park uses the same font as all the other regional Nature Parks. Moreover, two colours (green and red) are used in the designs of all the Park brands.
(**) National Institute of Industrial Property.
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The management organization of the Regional Nature Park is the only manager of the trademark. It cannot be used without express authorization of the Park.
A Park uses its trademark in several domains :
• for the identification of its area and its specific facilities (signage, discovery footpaths, road signing in agreement with the Department for Transport, etc.) ,
• for its institutional needs (to identify its entire communication media, to sign the actions it leads independently or in partnership, etc.) ,
• to support local development as valorisation tools for certain products, services or expertise of its area when they reach, in an exemplary way, the objectives of the Park charter.
The trademark attributed to these products, services and expertise does not constitute an official label of quality such as an AOC (Certified Terms of Origin) or a label (red label, organic label...) These products must be in accordance with the national norms and also meet precise criteria. (*) They refer to a national guide of brand utilization and specifications defined for each range of products or services.
The attribution of the trademark also requires the definition of modalities of control from the Park and the propositions of signage are subject to the agreement of the Federation of the Parks at the occasion of a specific commission in which the Ministry for the Environment participates.
The trademark is granted to third parties for a duration of 3 years renewable, and for specific products. In case of non respect of the specifications, the Park can suspend the authorisation of using its trademark.
Certain tourist products using the Park trademark can also benefit from a supplementary national identification under the authority of the Federation of the Parks (**).
(*) The products, services or expertise granted with the ‘Regional Nature Park’ trademark must meet the 3 following criteria highlighted by the trademark :
. ‘Area’ : contributing to the development of the ‘Park’ area and participating in the construction of its identity,
. ‘Environmental preservation and valorisation’ : contributing to the challenges of area management, preservation of the environment and landscape integration,
. ‘Human Dimension’ : participating in development mastered by man and contributing to social challenges.
Today, nearly 130 products, services and its expertise, which involve almost 400 producers, suppliers or companies benefit from a ’Regional Nature Park’ trademark
(**) the following tourist products also benefit from the ‘Regional Nature Parks of France’ national trademark :
. the ‘Natural’ Hotels, operated by voluntary chain,
. the ‘Panda’ gîtes managed in partnership with the WWF, the Federation of the Parks and the Gîtes de France.
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